You may have seen the recent stories about a new study showing the insidious nature of deceptive health claims on baby food in US grocery stores. Researchers found that 60% of the food products for 6 month – 3-year-olds did not meet the World Health Organization's nutritional guidelines for quality and 0% met the WHO's promotion and marketing standards.

Moms and other caregivers are already time-starved and stopping to read the ingredient list on every package can be a struggle. But we know that the first 1000 days of a child’s life are critical for lifelong health and wellness of kids and that includes nutrition. What can we do?

Learn more on Go Red for Women’s Mom’s Life resources at Nutrition in Pregnancy, Infancy and Toddlerhood | Go Red for Women.

Become an advocate with Voices for Healthy Kids, an initiative of the American Heart Association, and work to change public policy that makes the places where kids live, learn and play healthier. Join us and help ensure that foods marketed for babies and toddlers are nutritious so they can grow into healthy adults.

Interested in reading the full journal article? Check it out here: Nutrients | Free Full-Text | An Evaluation of the Nutritional and Promotional Profile of Commercial Foods for Infants and Toddlers in the United States (mdpi.com)