Tips for Writing a Press Release

A press release is used to announce new information, new facts, or milestone accomplishments of your campaign.  Press releases can also be used to respond to something that has happened externally that affects you.  If you’re submitting it to a local media outlet, it is critical that the information is locally focused with a local spokesperson quoted, if possible.  Press releases can also provide “hero opportunities” to your legislative allies, so invite them to submit a quote for inclusion.