Tips for Contacting the Media

There are many ways and reasons to reach out to the media, and advocates should use media advocacy as a way to influence key decision-makers. For the sake of credibility, we should engage in media outreach when we have something that is actually newsworthy. When we get our issues covered by relevant media in a way that supports our advocacy goals – by framing the problem or our proposed solution – our campaigns are more likely to succeed. Media matters!