ABOUT THIS TOOLKIT
This manual is designed to help advocates communicate effectively and efficiently with conservative policymakers and policy influencers about the misuse of state-level preemption and the importance of allowing communities to make decisions that make sense for them.
The approach taken to create this manual draws on science-based models and best practices for persuading and motivating people through language that informs and inspires. The messages were developed through extensive engagement with staff from Voices for Healthy Kids, an initiative of the American Heart Association, advocates, and conservative policymakers and policy influencers.
How to Use This Manual
We can draw on the themes, language, and ideas in this manual to engage current and potential audiences, compelling them to support local decision-making in new and exciting ways. The messages in this document can be repeated word for word and can be adapted to suit advocate needs