Messaging documents

The guide walks through key messages and tips for advocates to advance the conversation on racial equity, link racial inequity and structural racism to policy and garner support for specific racial equity language in policy.

Messaging documents

Active, Equitable Communities

ABCs of Safe Routes To School

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

AHA Vending Fact Sheet

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Infants, Toddlers and Early Childhood

Early Care and Education Standards Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Comparison of Nutrition Guidelines for Vending Machines

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Competitive Foods Fact Sheets

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Complete Streets Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Corner Stores Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Physical Education Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Infants, Toddlers and Early Childhood

Head Start and Early Head Start Key Messages

Voices for Healthy Kids messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Healthy Food Access Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Healthy School Meals for All Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

How to Start a SNAP Incentive Campaign

A step-by-step guide to explore whether to pursue a SNAP incentive campaign

Messaging documents

Healthy, Equitable Schools

Junk Food Marketing in Our Schools Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Kids' Meals Fast Facts

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Kids' Meals Message Wheels

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Model Wellness Policy

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Nutrition Guidelines for Prepared Foods

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Infants, Toddlers and Early Childhood

Out-of-School Time Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Infants, Toddlers and Early Childhood Family Economic Supports Paid Family and Medical Leave

Paid Family and Medical Leave Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Preemption Efforts

Preemption Key Messaging

Whether you choose to write an op-ed for your local newspaper, strike up a conversation at the grocery store with a neighbor, or speak at your child’s school, there are certain Key Messages you’ll want to include in your conversation to make your point most compelling.

Messaging documents

Preemption Efforts

Preemption Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Pros and Cons of Taxing Sweetened Beverages Based on Sugar Content

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

School Wellness Messaging Documents

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Roadmap for Comprehensive Food Service

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Safe Routes to School Federal Appropriations Fact Sheet

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Safe Routes to School Federal Appropriations Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Safe Routes to School State Appropriations Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

SNAP Message Wheel (August 2023)

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drinks Key Messages

Sugary Drink Key Messages

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drink Messaging for Policy Change: A Resource for Advocacy Campaigns

Includes tips on how to talk about sugary drinks and sugary drink taxes, tested key messages, and words to use and avoid.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drink Messaging for Policy Change: Audience Messaging Guide

A supplemental resource to the Sugary Drink Messaging for Policy Change guide.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drink Messaging for Policy Change: Tiered Tax Messaging Guide

This resource includes messages that specifically focus on a tiered sugary drink tax and should be used alongside other sugary drinks messaging resources.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drinks Messaging Templates

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Survey Summary: Latino Attitudes on Sugary Drinks and Tax Campaigns

This summary highlights survey findings that can help engage the Latino community in advocacy efforts to increase access to healthy beverages and to reduce consumption of sugary drinks.

Messaging documents

Active, Equitable Communities

The 6Es of Safe Routes To School

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

School Nutrition Policy Coalition: Universal School Meals Sample Social Media

Sample social media content to support Universal School Meals

Messaging documents One-Pagers Graphics

Healthy, Equitable Schools

School Nutrition Policy Coalition: Universal Schools Meals Sample Op Ed

Universal Schools Meals Sample Op Ed

One-Pagers Messaging documents

Healthy, Accessible Food and Drinks

Water Access Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Water In Schools Messaging One-pager

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents One-Pagers

Preemption Efforts

Preemption Message Manual 2021

This manual helps shape a new narrative about preemption and motivate audiences to allow local communities to make their own decisions about the issues that affect them.

Messaging documents

Preemption Efforts

Preemption Message Manual 2025

This manual is designed to help advocates communicate effectively and efficiently with conservative policymakers and policy influencers about the misuse of state-level preemption and the importance of allowing communities to make decisions that make sense for them.