Sugary Drink Messaging for Policy Change: A Resource for Advocacy Campaigns

Includes tips on how to talk about sugary drinks and sugary drink taxes, tested key messages, and words to use and avoid.

Messaging documents

Early Childhood

Head Start and Early Head Start Key Messages

Voices for Healthy Kids messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Junk Food Marketing in Our Schools Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

School Nutrition Policy Coalition: Universal Schools Meals Sample Op Ed

Universal Schools Meals Sample Op Ed

One-Pagers Messaging documents

Healthy, Accessible Food and Drinks

AHA Vending Fact Sheet

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drink Messaging for Policy Change: Tiered Tax Messaging Guide

This resource includes messages that specifically focus on a tiered sugary drink tax and should be used alongside other sugary drinks messaging resources.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drink Messaging for Policy Change: Audience Messaging Guide

A supplemental resource to the Sugary Drink Messaging for Policy Change guide.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drinks Messaging Templates

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Kids' Meals Fast Facts

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Safe Routes to School State Appropriations Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Safe Routes to School Federal Appropriations Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Healthy Food Access Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Roadmap for Comprehensive Food Service

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

The 6Es of Safe Routes To School

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Nutrition Guidelines for Prepared Foods

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Competitive Foods Fact Sheets

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Physical Education Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

School Wellness Messaging Documents

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Kids' Meals Message Wheels

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Safe Routes to School Federal Appropriations Fact Sheet

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Early Childhood

Out-of-School Time Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Preemption Efforts

Preemption Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Sugary Drinks Key Messages

Sugary Drink Key Messages

Messaging documents

Preemption Efforts

Preemption Key Messaging

Whether you choose to write an op-ed for your local newspaper, strike up a conversation at the grocery store with a neighbor, or speak at your child’s school, there are certain Key Messages you’ll want to include in your conversation to make your point most compelling.

Messaging documents

Healthy, Equitable Schools

School Nutrition Policy Coalition: Universal School Meals Sample Social Media

Sample social media content to support Universal School Meals

Messaging documents One-Pagers Graphics

Healthy, Accessible Food and Drinks

Water In Schools Messaging One-pager

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents One-Pagers

Healthy, Accessible Food and Drinks

Water Access Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Corner Stores Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

Complete Streets Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Accessible Food and Drinks

Comparison of Nutrition Guidelines for Vending Machines

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Early Childhood

Early Care and Education Standards Message Wheel

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Preemption Efforts

Preemption Message Manual

This manual helps shape a new narrative about preemption and motivate audiences to allow local communities to make their own decisions about the issues that affect them.

Messaging documents

Healthy, Accessible Food and Drinks

Survey Summary: Latino Attitudes on Sugary Drinks and Tax Campaigns

This summary highlights survey findings that can help engage the Latino community in advocacy efforts to increase access to healthy beverages and to reduce consumption of sugary drinks.

Messaging documents

2021 Racial Equity in Public Policy Message Guide

The guide walks through key messages and tips for advocates to advance the conversation on racial equity, link racial inequity and structural racism to policy and garner support for specific racial equity language in policy.

Messaging documents

Healthy, Accessible Food and Drinks

Pros and Cons of Taxing Sweetened Beverages Based on Sugar Content

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Healthy, Equitable Schools

Model Wellness Policy

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Active, Equitable Communities

ABCs of Safe Routes To School

Messaging documents provide everything from simple phrases you can use to sample language you can copy, paste and customize in your campaign.

Messaging documents

Messaging documents

Resources

Sugary Drink Messaging for Policy Change: A Resource for Advocacy Campaigns

Head Start and Early Head Start Key Messages

Junk Food Marketing in Our Schools Message Wheel

School Nutrition Policy Coalition: Universal Schools Meals Sample Op Ed

AHA Vending Fact Sheet

Sugary Drink Messaging for Policy Change: Tiered Tax Messaging Guide

Sugary Drink Messaging for Policy Change: Audience Messaging Guide

Sugary Drinks Messaging Templates

Kids' Meals Fast Facts

Safe Routes to School State Appropriations Message Wheel

Safe Routes to School Federal Appropriations Message Wheel

Healthy Food Access Message Wheel

Roadmap for Comprehensive Food Service

The 6Es of Safe Routes To School

Nutrition Guidelines for Prepared Foods

Competitive Foods Fact Sheets

Physical Education Message Wheel

School Wellness Messaging Documents

Kids' Meals Message Wheels

Safe Routes to School Federal Appropriations Fact Sheet

Out-of-School Time Message Wheel

Preemption Message Wheel

Sugary Drinks Key Messages

Preemption Key Messaging

School Nutrition Policy Coalition: Universal School Meals Sample Social Media

Water In Schools Messaging One-pager

Water Access Message Wheel

Corner Stores Message Wheel

Complete Streets Message Wheel

Comparison of Nutrition Guidelines for Vending Machines

Early Care and Education Standards Message Wheel

Preemption Message Manual

Survey Summary: Latino Attitudes on Sugary Drinks and Tax Campaigns

2021 Racial Equity in Public Policy Message Guide

Pros and Cons of Taxing Sweetened Beverages Based on Sugar Content

Model Wellness Policy

ABCs of Safe Routes To School