Power Prism® Training Tools
Power Prism® is a step-by-step framework for recognizing and acting on opportunities to build momentum in an advocacy campaign. It's all about learning to make it easier for decision-makers to give you what you want.
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1) Power Prism® Overview Training Video (1.5 hours)
The Power Prism® is built on six "power tools" of advocacy that help individuals and organizations convert even the smallest event into a power-building opportunity. Each of the "power tools" can apply pressure on decision-makers in order to reach our policy goals.
- Presentation
- Campaign Plan Template
2) Coalition Building and Decision-Maker Advocacy Video (1 hour)
Coalition Building: How to build a diverse coalition of organizations and businesses to gain power and credibility for your campaign.
Decision-Maker Advocacy: How to conduct research on their key decision-makers in order to understand who and what they care about in order to do a better job crafting appealing messages and strategically leveraging messengers that are influential.
- Presentation
3) Grassroots and Media Advocacy Video (1.5 hours)
Grassroots: Grassroots advocates are those who have a connection to elected officials because they are constituents - and understanding why grassroots advocates are connected to your organization or issue will help you engage them.
Media Advocacy: It is important to use media that key decision-makers pay attention to in order to influence them to support your issue. This means framing your issue in a way that makes it newsworthy or relevant, showing how your issue affects real people, or showcasing momentum or support for your issue.
- Presentation
4) Research and Data Collection Video (30 minutes)
Research and Data: For any policy campaign, it is essential to present data that defines the problem and science that support your policy solution. Without data that explains the problem and justifies a solution, a proposed policy lacks credibility and is unlikely to gain the support of decision makers.
However, strong data alone will not guarantee a campaign's success! You will need an understanding of what is happening in the decision-making "environment" in order to plan your campaign approach.
- Presentation
5) Campaign Planning and Fundraising Video (22 minutes)
Campaign Planning: The knowledge of steps to take when conducting Campaign Planning include: Assessing skills needed for Campaign Management, Asking the 3 Key Questions in partnership with the community, Utilizing the Power Prism® as a guide for Campaign Planning, and Incorporating Campaign Planning tools.
Fundraising: For each advocacy campaign, you will need to create a projected budget for campaign work, including infrastructure, staffing, collateral materials, research, lobbyists, and media. Then, determine what each member organization can contribute to the campaign budget. While some coalition members may not be able to contribute cash, they may have in-kind resources such as staff time and materials that can fill a budgetary need.
- Presentation