Tips for Editorial Board Meetings

Decision-makers pay close attention to what media leaders have to say about key issues. But great editorials don’t just fall from the sky. What we see in the media is often the result of a well-planned meeting between an organization and the editorial board. Such meetings are used to communicate a message/mission to the media with the intent of having the media outlet editorialize in favor of this mission and to establish contacts for future articles. Sometimes, media outlets don’t have the staff or time for such a meeting, but they might agree to a virtual meeting or call instead.