Berkeley Media Studies Group (BMSG) is supporting the Voices for Healthy Kids Initiative by evaluating news about the Seattle sugary drink tax to answer key questions including: How did local news characterize the tax? How, if at all, did niche publications like blogs frame the issue, and did their coverage differ from mainstream reporting? Who spoke in the stories, and whose perspectives were left out? And, perhaps most importantly, what lessons does the coverage hold for advocates interested in advancing similar proposals today?