Power Prism® 2027 Training Series
Power Prism® is a step-by-step framework for recognizing and acting on opportunities to build momentum in an advocacy campaign. It's all about learning to make it easier for decision-makers to give you what you want.
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Power Prism® 101
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The Power Prism® is built on six "power tools" of advocacy that help individuals and organizations convert even the smallest event into a power-building opportunity. Each of the "power tools" can apply pressure on decision-makers in order to reach our policy goals.
Power Prism®: Coalition Building & Maintenance
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Date: February 4, 2027
Overview: Discover effective strategies for bringing together a broad and diverse coalition of organizations, community groups, businesses, and advocates to advance shared goals. Learn how to define a clear campaign purpose, identify key decision-makers, and engage partners who add power, credibility, and authentic community representation. Participants will explore practical approaches and resources, including AI tools, to build, strengthen, and sustain coalitions that amplify influence, elevate impacted voices, and drive meaningful advocacy outcomes.
Power Prism®: Decision-Maker Advocacy
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Date: March 4, 2027
Overview: Discover how to research and analyze key decision-makers to better understand their goals, influences, and decision-making criteria. This knowledge will help you create more targeted, personalized messaging that aligns with their priorities while enabling you to strategically engage influential advocates and messengers who can help amplify your message and build credibility with your audience.
Power Prism®: Grassroots
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Date: April 8, 2027
Overview: Grassroots advocates have a unique connection to elected officials because they are constituents whose voices and experiences carry weight with decision-makers. In this session, participants will learn how to leverage grassroots advocacy to advance organizational and campaign goals. Through an in-depth exploration of grassroots and key contact tools and tactics, participants will gain practical strategies for identifying, engaging, and mobilizing advocates based on their connection to your organization or issue.
Power Prism®: Media Advocacy
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Date: May 6, 2027
Overview: Media advocacy is a powerful way to shape public conversations, build support for your cause, and influence decision-makers. In this session, participants will explore media advocacy tools and tactics that can help advance campaigns and organizational goals. Through practical examples and planning exercises, attendees will learn how to identify media opportunities, craft effective strategies, and leverage earned media to amplify their message.
Power Prism®: Research and Data Collection
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Date: June 8, 2027
Overview: For any policy campaign, it is essential to present data that defines the problem and science that support your policy solution. Without data that explains the problem and justifies a solution, a proposed policy lacks credibility and is unlikely to gain the support of decision makers. However, strong data alone will not guarantee a campaign's success - you will need an understanding of what is happening in the decision-making "environment" in order to plan your campaign approach.
Power Prism®: Fundraising & Development
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Date: July 1, 2027
Overview: For each advocacy campaign, you will need to create a projected budget for campaign work, including infrastructure, staffing, collateral materials, research, lobbyists, and media. Then, determine what each member organization can contribute to the campaign budget. While some coalition members may not be able to contribute cash, they may have in-kind resources such as staff time and materials that can fill a budgetary need.