Power Prism® 2024 Training Series
Power Prism® is a step-by-step framework for recognizing and acting on opportunities to build momentum in an advocacy campaign. It's all about learning to make it easier for decision-makers to give you what you want.
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Power Prism® 101
WATCH RECORDING HERE
DATE: March 21, 2024
The Power Prism® is built on six "power tools" of advocacy that help individuals and organizations convert even the smallest event into a power-building opportunity. Each of the "power tools" can apply pressure on decision-makers in order to reach our policy goals.
Power Prism®: Media Advocacy
WATCH RECORDING HERE
DATE: March 28, 2024
Overview: It is important to use media that key decision-makers pay attention to in order to influence them to support your issue. This means framing your issue in a way that makes it newsworthy or relevant, showing how your issue affects real people, or showcasing momentum or support for your issue.
Power Prism®: Grassroots
WATCH RECORDING HERE
DATE: May 23, 2024
Overview: Grassroots advocates are those who have a connection to elected officials because they are constituents - and understanding why grassroots advocates are connected to your organization or issue will help you engage them.
Power Prism®: Coalition Building & Maintenance
WATCH RECORDING HERE
DATE: August 8, 2024
Overview: How to build a diverse coalition of organizations and businesses to gain power and credibility for your campaign.
Power Prism®: Fundraising & Development
WATCH RECORDING HERE
DATE: October 17, 2024
Overview: For each advocacy campaign, you will need to create a projected budget for campaign work, including infrastructure, staffing, collateral materials, research, lobbyists, and media. Then, determine what each member organization can contribute to the campaign budget. While some coalition members may not be able to contribute cash, they may have in-kind resources such as staff time and materials that can fill a budgetary need.
Power Prism®: Research and Data Collection
WATCH RECORDING HERE
DATE: November 13, 2024
Overview: For any policy campaign, it is essential to present data that defines the problem and science that support your policy solution. Without data that explains the problem and justifies a solution, a proposed policy lacks credibility and is unlikely to gain the support of decision makers. However, strong data alone will not guarantee a campaign's success! You will need an understanding of what is happening in the decision-making "environment" in order to plan your campaign approach.
Power Prism®: Decision-Maker Advocacy
WATCH RECORDING HERE
DATE: December 5, 2024
Overview: How to conduct research on their key decision-makers in order to understand who and what they care about in order to do a better job crafting appealing messages and strategically leveraging messengers that are influential.