Choosing an Advocacy Campaign Goal

Choosing a specific advocacy goal is not easy –nor should it be! Advocates must carefully review available research, data, and information on decision-makers, potential allies and opponents, resources, staff and volunteer assets and more to clearly and succinctly answer the question “What do you want?” Your coalition may start out with many different answers to this question and it is important to work together to shorten and refine the list through a deliberate consensus-building exercise.