DATE: November 20, 2025 at 1pm CT
Overview: It is important to use media that key decision-makers pay attention to in order to influence them to support your issue. This means framing your issue in a way that makes it newsworthy or relevant, showing how your issue affects real people, or showcasing momentum or support for your issue.
The Power Prism® is a step-by-step framework for recognizing and acting on opportunities to build momentum in an advocacy campaign. It's all about learning to make it easier for decision-makers to give you what you want.