October 15, 2020
About
In part two of Social Media for Advocacy, you will learn the best ways to use social media to build and advance your advocacy campaigns. In this training, Rhianna Kern, American Heart Association Media Advocacy Manager, and Stephanie Vaughn, Voices for Healthy Kids Senior Marketing Manager, will explore some basic social media tactics for advocacy campaigns and walk through successful campaign examples. In this session, you will learn the following:
How to incorporate advocacy content alongside other organization priorities
What makes an advocacy campaign “pop" on different social media platforms
Leveraging your digital brand to convert your community into taking action