Our people Lori Fresina

Lori Fresina is the Vice President and Executive Director of Voices for Healthy Kids, American Heart Association. Through her leadership, direction and dedication, Lori has made a significant contribution to making communities healthier and more equitable through effective public policy. 

As co-creator of the Power Prism® advocacy framework, Lori’s expertise includes campaign planning, equitable coalition practices, community mobilization, training, grassroots development, and media advocacy. 

Before joining the American Heart Association in March 2019, Lori had long stints in public interest advocacy as senior vice president and New England office director for M+R Strategic Services, Northeast Regional Advocacy Director for the Campaign for Tobacco-Free Kids, and a variety of roles with American Cancer Society. 

Lori received a bachelor’s degree in communications from Emerson College and a master’s degree in public policy and citizen participation from Tufts University.